There are many e-commerce websites out there, but only some of them have attractive designs. Most of the sites are cluttered and can’t be distinguished from the other sites. For an e-commerce website selling the product is more crucial than having a pretty attractive design.
But a well thought and good looking e-commerce website will add a rich shopping experience, which will turn shopping into a pleasant and invigorative process. In short it can guarantee success.
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Things to be considered while planning E-Commerce Site.
Detailed product informationSelling the products is most important for an e-commerce website. But who’s going to buy it if only the brand name is mentioned without features and specifications. So it is must that detailed product information is provided to user. For example product colors available, size, advantages of products, weight, delivery time, cost, any discounts going and many more.
Quality product imagesIt’s a well-known adage “An image speaks a thousand words”, this is true for e-commerce also. It’s a normal customer behavior to look at variety of products then settling on to one or two and spending more time closely looking at them. Throughout the buying process i.e. from interest, desire and finally action customers look at the products. So having a nicely shot quality product images allows the visitors to have a good look at the object of their interest before buying.
User friendly site navigationHaving good website navigation is must for any website but it matters much more for an e-commerce site. Users need to browse through different categories and products quickly. If a user friendly navigation is not provided the users will leave the site as they won’t be able to find products they are looking for easily.
Simple and transparent checkout processOne of main goal while setting up checkout portal should be to keep the processes simple, transparent and safe. Guide your customers by explaining them all the steps, error they could do and a simple thank you note after the purchase. This all adds to credibility and trust which will ensure the customer returns back to your portal next time.
Payment optionsThis is one of last stage in buying cycle; all your hard work to satisfy the customer and making him to take an action of buying product can be waste if he finds that you are offering only limited payment options. So for success of e-commerce site it is essential that all the major payment options like credit card, debit card, PayPal, transfer and many more are available.
The deeper you get, you will face more dilemmas. So to help you set up your new online store or improve an existing one, take a look at these 15 attractive e-commerce website designs to get some ideas. They may help you to find out workarounds regarding some of the difficulties you could have.
We would love to hear from you in comments if we have missed anything that can be of help while setting up e-commerce site.