25 clever logo parodies by Viktor Hertz

A logo is important to every brand. Companies invest millions for improving their logos and trying to figure out what will the logo communicate to the consumers. Each time a consumer sees one logo, it triggers all sort of thoughts and emotions, which are always not positive.

Here is a series of parody “honest logos” put up by Swedish graphic designer Viktor Hertz, which attempts to show what people really think about these brands. Have a look, it is quite funny.

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